I run Meta ad campaigns for medspas, chiropractors, and weight loss clinics. Capped at 10 clients — so every account gets the attention it actually needs.
Paid Media Specialist
10+ years in paid media. 6 of those inside agencies. Now independent — working with a small number of local service businesses where I can actually move the needle.
The Problem
Agencies are built to scale. More clients means more revenue — so they keep taking on work. But attention doesn't scale, and when your account is one of fifty, it shows in the results.
You end up with a junior running your campaigns, a strategy nobody's actively improving, and reports that look fine while your cost per lead quietly climbs.
The problem isn't the platform. It's that nobody's really watching.
You sign with a senior strategist and get passed to a junior within weeks. Your account becomes routine maintenance.
Busy agencies don't have bandwidth to test aggressively. The same creatives run for months while performance degrades.
Meta shifts constantly. When nobody's watching closely, you're the last to know something broke — or that a new opportunity opened.
The person who understands your campaigns is never the one on your calls. Communication gaps become performance gaps.
A Different Approach
Ten clients is the ceiling, not a milestone. That constraint is what makes the work good — it means there's always enough time to test properly, think clearly, and stay genuinely invested in every account.
When the spots are filled, I stop taking new work. Your account will never compete for attention with thirty others running at the same time.
A call every two weeks to review lead quality, pipeline health, and what we're working on. Plus direct WhatsApp access whenever something can't wait. You always speak to me — not an account manager.
When campaigns need improvement, we test. When something is working well, we don't break it for the sake of it. The goal is better results — not testing for its own sake.
Who I Work With
I work best with businesses where a single new client has real value. I already understand the patient journey, the competitive dynamics, and what a qualified lead actually looks like in these markets.
Botox, fillers, laser treatments, body contouring. High-value patients who are actively researching — the challenge is reaching them before a competitor does.
New patient acquisition for chiropractic clinics. Pain-driven, high-intent audience that responds strongly to outcome-focused messaging and tight local targeting.
Medical weight loss, GLP-1 programs, body transformation. Emotionally driven decisions that reward empathetic, specific messaging over generic claims.
Also worked in: law firms, dental clinics, medical & healthcare, roofing & construction, health & wellness. See full industry background →