A complete lead generation system built specifically for roofing contractors — from the ad that reaches the right homeowner to the moment your team gets the call. Not just ads. A system that works end to end.
Paid Media Specialist
Angelo Aguilar
10+ years in paid media. 6 inside fast-paced agencies. Now independent — working with a small number of businesses where I can actually move the needle.
Where Campaigns Break Down
Clicks don't pay crews. The gap between a homeowner seeing an ad and a signed job is where most campaigns lose the plot — and it's rarely about the ad budget.
It usually comes down to the same few things: an offer that doesn't stand out in your market, a page that doesn't convert, and leads that go cold before anyone calls them back.
What works in one market doesn't always work in another. Running the same offer as every competitor without testing alternatives leaves real conversion rate on the table.
Your homepage is for everyone. A homeowner who just clicked your storm damage ad needs one specific thing — a reason to book right now. A homepage doesn't give them that.
Most contractors take hours to follow up on a new lead. By then the homeowner has already booked the competitor who called within five minutes. Speed to lead wins jobs.
A Different Approach
When you're one of fifty clients in an agency, ad specialists barely have time to do the deep audits that actually move the needle. I work with a small number of contractors at a time — because it's the only way to give each account the attention it actually needs.
When something breaks or costs start climbing, it gets caught early — not at the end of the month. When an opportunity appears, it gets acted on. Nothing drifts on autopilot.
The specialist who built your campaigns is the same one monitoring performance, the same one reviewing lead quality, and the same one on the call with you every two weeks. No account managers in between.
The moment a homeowner fills out your form, your team gets an instant SMS and email notification with their details. Automated follow-up sequences run in the background to keep leads warm — giving your team the best chance to make contact quickly.
No cookie-cutter playbook
Local markets behave differently. What converts in Dallas won't necessarily convert in Sacramento. Instead of applying a cookie-cutter template, we test what actually works in your specific market — your geography, your competition, your homeowners.
The Roofing Lead Generation System
Every piece is connected. From the moment a homeowner sees your ad to the moment your team gets the call — nothing falls through the cracks.
Targeted at homeowners in your area. Offer angle tested for your specific market. Built to stop the scroll and attract the right person.
Homeowner lands on a dedicated page built for your offer. One goal — get them to fill out the form. A/B tested continuously.
Homeowner submits name, phone, and email. This is the moment everything triggers.
Your team gets an SMS + email alert immediately — name, phone, what they requested. Call while they're still thinking about their roof.
If your team doesn't reach them immediately, automated SMS and email sequences keep the lead warm until contact is made.
Every lead that comes in goes into a shared dashboard — visible to you and your team. Called back? Appointment set? Job closed? All tracked in one place.
Active account management keeps the top of this funnel — the ad and landing page — continuously improving.
The Offer Problem
Before touching the ad account, we figure out what offer will actually work in your specific market. Some markets respond to urgency. Others respond to trust. We test until we find what converts — then we scale it.
The most familiar offer in roofing. Can work well in markets where trust is high and homeowners are already comparison shopping. Often a strong starting point to test against.
Adds specificity and perceived value to a standard inspection offer. A written report makes it feel more professional and gives the homeowner something tangible.
Powerful in hail and storm-prone markets. Many homeowners don't know their policy might cover a full replacement. High-intent leads because it addresses a real financial concern.
Works well for homeowners who've already had one roofer out. Positions you as the trustworthy option before they've even spoken to you.
Outcome-focused framing that creates urgency without being pushy. Resonates with homeowners who have an aging roof and are starting to think about replacement.
Works well in tornado alley and hurricane-prone markets before storm season. Gets leads before competitors are running ads and positions you as proactive.
What's Included
No à la carte. No upsells. One monthly fee covers everything from the first ad to the booked consultation.
Before anything goes live, we test what actually converts in your market. The right offer depends on your geography, competition, and seasonality — we figure that out before spending a dollar on ads.
Full campaign strategy, audience targeting, ad creative, and ongoing management. I handle everything inside the ad account while you focus on running jobs.
A purpose-built lead capture page for your specific offer — not your homepage. Built to convert homeowners who are ready to book, A/B tested and optimized continuously.
The moment a homeowner submits their details, your team gets an SMS and email notification instantly — name, phone, email, and what they're looking for. Call them while they're still thinking about their roof.
Requires: A system for calling leads back quickly. Speed to lead wins jobs.
Automated SMS and email sequences run in the background for leads who don't book immediately — keeping your pipeline warm without your team lifting a finger.
Every lead that comes in goes into a shared dashboard — name, contact, where they came from, whether they booked. You always have a clear picture of what's in your pipeline.
Your campaigns don't run on autopilot. I keep a close eye on performance — catching anything that needs attention before it compounds, and spotting opportunities before they pass.
A focused call every two weeks — lead quality, pipeline, what we're testing. Plus a clear monthly report: cost per lead, volume, what changed and why.
Is This Right For You?
I only take on clients I'm confident I can get results for. A few things need to be true before this works.
Pricing
Everything after that first closed job is profit. The question isn't whether paid ads make sense — it's whether your current setup is generating jobs worth closing.
No percentage of ad spend. No setup fees. No hidden costs. One flat number every month so you always know exactly what you're paying.
Your ad budget is separate and billed directly by Meta. A minimum of $1,500–$2,000/month in ad spend is recommended to generate meaningful lead volume.
How It Works
Four steps. No surprises. You'll know exactly what's happening at every stage.
20 minutes to understand your market, your current setup, and what a qualified lead looks like for your crew. I'll also confirm your team has a follow-up system in place — that's non-negotiable.
We figure out what offer angle will work in your market before anything goes live. Then build the landing page, tracking, and lead delivery automation. 7–10 business days.
Campaigns go live. Multiple offer angles and audiences tested simultaneously. The first 30 days are about finding what converts in your specific market — every local market behaves differently.
Winners get scaled. Underperformers get cut. Twice-weekly reviews mean nothing drifts. Cost per lead goes down as the campaigns learn. Call every two weekss keep you in the loop on everything.